Question: In your conversations with designers and architects, what are you hearing regarding their exterior product needs?
Boyd: Architects and designers are really looking for a complete palette of materials that work together to use on the exterior of buildings. There are two concepts merging right now: 1. Architects are texturing facades with different materials instead of creating monolithic facades. 2. Architects increasingly understand that individual products don't fail; it's the interfaces between products that fail. So these two concepts taken together inspire us to create products that offer architects different design choices and materials that work together seamlessly in compatible facade systems.
Question: What do you love about your role and your division?
Boyd: I love solving problems. Often architects know what they want to achieve, but there might not be any products currently on the market to achieve that. We really enjoy working closely with these pioneering architects to adapt our products or create new products that will help achieve the desired effect. Doing this in a responsible manner that also fits a reasonable budget is often challenging and can take many design iterations, but once you get it right, the results are very satisfying.
Question: Which sectors have or will change?
Boyd: We see a lot of change in university campus work. There is an interesting balance happening on these campuses right now between the history embodied in the existing structures and the desire to create something new. It can be tricky to create something really new that still feels like it belongs on the same campus with the historic buildings. We find architects are really exploring how to use traditional materials in modern applications.
Terracotta is a great example of this. As a material, terracotta is nearly as old as civilization. However, with modern technology you can create building facades with a very fresh look. You can also control the color and texture in a way that it ties in with the existing masonry buildings that may surround the new structure. Its fun to work with architects who are pushing this balance and finding solutions that allow them to design something very new, but design the structure in a way that fits in with the existing architecture.